Think gift cards and paper certificates are virtually the same? Think again. Gift cards offer unique benefits you can’t get from paper certificates.
Gift cards sell better because they’re easier to display and faster to purchase. Instead of writing out a certificate, just swipe and go!
Gift cards activate with a swipe — no writing by hand — and are fully trackable. No balance guesswork.
Instead of refunding cash or dealing with a separate tracking system, issue gift cards for store-credit and keep those dollars.
Big chains have gift cards because gift cards are more profitable. When small businesses adopt gift cards, they have a better chance to compete for those gift dollars.
From card-mailers to gift card discount promotions, gift cards offer endless options for marketing to your customers.
Just a tiny display that sits on the countertop can generate thousands of dollars in revenue.
Gift cards are tiny billboards for your brand. When a customer has your gift card in their wallet, they’re almost guaranteed to make additional purchases.
When a gift certificate is partially used, often times the remaining balance must be issued as cash. With gift cards there’s no cash back.
Gift cards generate big bucks beyond their intial value. That makes them powerful revenue generation tools.