News
Platform Enhancements and New Integrations Expand Smart Transaction Systems’ Growing Presence on the Global Market
Integrations with InComm Payments, Shopify and BigCommerce Boost International Access to Loyalty Rewards, while Visual Updates to Smart Transaction Systems’ Wilbur Rewards
12 April, 2021Smart Transaction Systems Integrates with Shopify to Introduce Point of Sale Gift Card Solutions for E-Commerce Retailers
Integration Enables Customers to Purchase Digital Gift Cards for Small Business Retailers When Making Online Purchases Smart Transaction Systems (STS), a leading provider o
26 January, 2021Featured in Small Business Trends: Now is the Time for Local Small Business to Consider Offering Gift Cards
Originally Published at SmallBizTrends.com By Rob Starr Gift cards have been a great way to bump up your business bottom line for years. Small Business Trends contacted Ray
27 December, 2020Featured in SmallBizDaily: Improve Retention with this 6-Question Customer Loyalty Checklist
Originally published at SmallBizDaily.com By Ray Clopton So far, 2020 has been a year of economic survival for small businesses. The COVID-19 pandemic has put seasoned busi
28 October, 2020Featured in Payments Journal: 5 Effective Ways to Re-engage Customers with a Loyalty Program
By Ray Clopton. Originally published at PaymentsJournal.com The impact of the pandemic has affected small business owners in ways that very few could have anticipated. With
10 June, 2020Featured in Salon Today: Come Back Stronger Than Ever After Crisis: Build Customer Loyalty Now
Originally published at SalonToday.com By Ray Clopton, CEO, Wilbur The beauty and wellness industry is rapidly growing. However, it is driven by intense competition and to
15 May, 2020Smart Transactions’ LocalGiftCards.com Launches LGC Free for 3 Program to Support SMBs During COVID-19
Three-Month Program Allows Businesses to Easily Sell Email, Mobile and Physical Gift Cards Via Their Websites for Free Supporting small businesses as they face COVID-19, Lo
18 March, 2020Featured in PMQ: Experts Sound off on Creating a Pizzeria Loyalty Program
Originally published at PMQ.com. Implement these quick and easy tips to build loyalty to your pizzeria brand. Loyalty programs are so ubiquitous today that most consumers b
09 March, 2020Enterprise Radio: Simplifying Customer Loyalty with Ray Clopton of Wilbur
Originally published at epodcastnetwork.com. Ray Clopton, President and CEO of Smart Transaction Systems (STS), a leading provider of innovative technology and accessible s
07 March, 2020Featured in YoungUpstarts: Launching The Customer Loyalty Programs The Big Guys Use? Slow Your Roll!
Originally published at YoungUpstarts.com By Ray Clopton Are you considering launching a conventional customer loyalty program? You might want to reconsider. Offering
22 August, 2019Featured in StartupNation: Give Money to Make Money: How to Encourage Repeat Business with Cash Perks
Originally published at StartupNation.com By Ray Clopton Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with pu
21 August, 2019Card-free Loyalty Marketing Program Rolls Out Wilbur VIP to Offer Businesses a Way to Incentivize Customers with Cash Rewards on Mobile Devices
Wilbur VIP Loyalty Rewards Makes Tracking Marketing ROI Simple for Small Businesses, While Cash Perks Encourage New and Repeat Customers BOULDER, Colorado (July 23, 2019) –
22 July, 2019Featured in TotalRetail: Survey: Consumers Less Likely to Join a Loyalty Program That Collects Personal Data or Requires an App
Originally published at MyTotalRetail.com. by Ray Clopton While most businesses continue to collect more and more customer data to benefit their marketing efforts, the
03 June, 2019Featured in CW Magazine: Ask these 5 questions when creating a loyalty program
Credit: istockphoto.com/andresr Originally published at cw.iabc.com By Ray Clopton It has been said that the customer is always right, and yet businesses continue to c
14 May, 2019Featured in PMQ: Why Customers Might Be Suspicious of Your Loyalty Program
Fifty-eight percent of consumers are less likely to join your pizza restaurant’s loyalty program if it requires them to download an app, according to a Harris Poll su
26 April, 2019Featured in Loyalty360: Harris Poll Survey Confirms: Consumers Don’t Like Data Collection That Much
Originally published at Loyalty360.org. By Corey Brueggemeyer Loyalty program members have spoken, and they seem to have one thing in common: a desire to share less persona
24 April, 2019Featured in Convenience Store Products: Is Loyalty or Privacy More Important to Consumers?
Most Americans don’t want to share personal information Originally published at CSPDailyNews.com. By Jackson Lewis BOULDER, Colo. — A full 71% of Americans say they would b
24 April, 2019Featured in Small Business Trends: 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number
Originally published at SmallBizTrends.com. By Michael Guta More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has
24 April, 2019Featured in Customer Think: Most Americans Less Likely to Join Customer Loyalty Program that Collects Personal Information (71%) or Requires an App (58%), According to Survey on Behalf of Wilbur
Originally published at CustomerThink.com. According to a new survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans are more likely to join a cus
23 April, 2019Featured in Specialty Food: Consumers Won’t Trade Private Data for Loyalty Rewards
Originally published at SpecialtyFood.com. U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account in
22 April, 2019Featured in MarketingDive: Having to share personal data turns consumers away from loyalty programs, study says
Originally published at MarketingDive.com. By Laura Klepacki Dive Brief: According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards prog
18 April, 2019Featured in Boulder Daily Camera: Platform developed by Boulder company aims to make rewards programs easy for small businesses
Originally published at DailyCamera.com. By Pratik Joshi Boulder’s Smart Transaction Systems, a financial technologies company helping small businesses offer customer loyal
27 March, 2019Featured in DIYMarketers: How to Create a Customer Loyalty Program on a Budget
Originally published at DIYMarketers.com By Ivana Taylor “Some people sell things so they can have customers — a smart business has customers so you can sell them things.”
17 January, 2019Featured in DIYMarketers: The Evolution of Rewards Programs—Have We Gone Past the Point of Loyalty?
Originally published at DIYMarketers.com. By Ray Clopton, CEO and President of STS & Wilbur Loyalty rewards programs began in the 1700s to help create r
13 December, 2018Featured in AlleyWatch: Look for A Middle-Way Solution to Customer Loyalty in the Age of Big Data Concerns
Originally published at AlleyWatch.com. By Ray Clopton, CEO and President of STS & Wilbur Although loyalty rewards programs have changed dramatically si
13 December, 2018Smart Transaction Systems Announces Free Magento 2 Extension
New extension allows Magento users to enable STS gift cards on their e-commerce websites. Boulder, CO – December 12, 2018 – Smart Transaction Systems (STS), a multinational
12 December, 2018Smart Transaction Systems Announces Integration with LinkPOS
New partnership allows LinkPOS users to enable STS gift cards on their POS systems. Boulder, CO – November 5, 2018 – Smart Transaction Systems (STS), a multinational provid
05 November, 2018Smart Transaction Systems to Exhibit at Florida Restaurant & Lodging Show
Smart Transaction Systems (STS) will be exhibiting at the Florida Restaurant & Lodging Show this Thursday through Saturday, September 6th through 8th. The show is locat
04 September, 2018Smart Transaction Systems Announces Integration with Revention
Integration enables gift card features for Revention’s point-of-sale system and HungerRush, their online ordering service. Boulder, CO – September 29, 2017 – Smart Transact
29 September, 2017Smart Transaction Systems Announces Integration with Khamu Solutions
Partnership enables gift and loyalty card features for Khamu Solutions’ “point-of-service” system, Sapphire POS, and online ordering service, KulaCart Bou
19 June, 2017Smart Transaction Systems Launches New Gift Card API for Apple Developers
Swift library allows iOS developers to efficiently add gift or loyalty card features to their point of sale apps Smart Transaction Systems (STS), provider of innovative gif
18 May, 2017Study: Demand for Digital Gift Cards Continues to Grow
Consumer demand for convenience is driving digital gift card sales online. Consumers love being able to purchase gift cards online for instant delivery. A recent gift card
17 May, 2017Smart Transaction Systems Launches New Gift Card API for Android and Java Developers
Java library makes it possible to add gift card processing features to any app in hours instead of days or weeks. Smart Transaction Systems (STS), provider of innovative gi
17 May, 2017Success Spotlight: NuYo Frozen Yogurt
A local frozen yogurt shop uses loyalty rewards cards to show customer appreciation and increase business traffic. What is NuYo? NuYo is a popular frozen yogurt company wit
12 May, 2017Success Spotlight: The Hyatt Regency San Francisco
A creative stored-value card program offers surprising benefits for a popular hotel. A waterfront paradise in San Francisco Located in the sweet spot of the financial distr
12 May, 2017Schedule a Local Gift Card Now for Valentine’s Day Delivery
Online shoppers can now choose to schedule a future delivery for digital gift cards. Boulder, CO – Men have long been considered the primary group of procrastinators when i
24 January, 2013Smart Transaction Systems Releases The Gift & Loyalty App for Android Smartphones
The Gift & Loyalty App uses QR codes to process transactions on smartphones. October 23, 2012 — Boulder, CO — Smart Transaction Systems (STS), provider of i
23 October, 2012LocalGiftCards.com Enables Independent Businesses to Sell Gift Cards From Their Facebook Pages
Businesses can now capture additional sales through innovative social networking app. Boulder, CO — September 6, 2012 — LocalGiftCards.com, a new mark
06 September, 2012Smart Transaction Systems Releases the Gift & Loyalty App for iPhones, iPads
The Gift & Loyalty App uses QR codes on the back of cards to process transactions on any of Apple’s mobile touchscreen products. July 12, 2012 – Boulde
12 July, 2012A Local Gift Card is a Better Gift Card
LocalGiftCards.com empowers customers to support small businesses when buying gift cards online. BOULDER, CO – June 19, 2012 – A new web site called LocalGiftCa
19 June, 2012Smart Transaction Systems Launches First-of-its-Kind Loyalty Card
New cards create a more convenient, customized loyalty experience. May 4, 2011 — Boulder, CO – Smart Transaction Systems (STS), a provider of cutting-edge
04 May, 2011California Retirement Community Employs Latest Technology to Market Gift Cards Online
Sun City Lincoln Hills taps GiftCardGreatness.com to enable residents and customers to send e-gift cards and reload existing gift cards from the Sun City Lincoln Hills webs
03 March, 2011Mobile Gift Cards Increase Gift Card Sales for Small Businesses
Small businesses gaining an edge with new technology. February 24, 2011 – Businesses using GiftCardGreatness.com to sell gift cards online can now offer another choic
24 February, 2011Smart Transaction Systems Launches GiftCardGreatness.com
GiftCardGreatness.com empowers small businesses to sell their gift cards online August 4, 2010 – Smart Transaction Systems (STS), a provider of gift card and customer
04 August, 2010Smart Transaction Systems President and CEO to Speak at Prepaid Expo Europe
Ray Clopton will present the powerful results of implementing contactless prepaid technology. May 5, 2010 (Boulder, CO) – Smart Transaction Systems, a leading provide
05 May, 2010Shubert Ticketing Selects Smart Transaction Systems for Gift Card Processing
Broadway theatre giant launches gift card program. March 4, 2009 – Smart Transaction Systems (STS), a leading provider of customized gift and loyalty card solutions,
04 March, 2009Smart Transaction Systems Launches Text-2-Transact Solution
New solution allows merchants to process gift and loyalty card transactions using text messaging capabilities. January 13, 2009 — Smart Transaction Systems (STS) a le
13 January, 2009Smart Transaction Systems Releases 2008 Small Business Gift Card Study
New study provides valuable insight into the strength of small business gift card programs during uncertain financial times. November 24, 2008 — According to a recent
24 November, 2008Smart Transaction Systems Launches Integrated Text Messaging Solutions
New solution bridges the gap between traditional customer loyalty programs and mobile marketing services. Boulder, CO, June 18, 2008 — Smart Transaction Systems (STS)
18 June, 2008Smart Transaction Systems Integrates Gift Card Software with New InvenTrak Point of Sale
Smart Transaction Systems announces integration with the latest point-of-sale release from Specialty Retail One, InvenTrak POS. Now, merchants using InvenTrak can process g
17 March, 2008Smart Transaction Systems Unveils New Card Designer
New solution allows customers to design, preview, and submit card orders online. November 27, 2007 — Smart Transaction Systems (STS), a provider of gift card and cust
27 November, 2007Smart Transaction Systems Partners with Cruz Bay Solutions to Roll out Touch-screen, Print on Demand Kiosks
New product allows customers to select an existing gift card design or create their own design. September 4, 2007 — Smart Transaction Systems (STS), a provider of gif
04 September, 2007STS and Precidia Deliver Innovative Multi-Application Gift & Loyalty Card Solution to Merchants
POSLynx220 routes fast transactions to STS loyalty/gift card host. Ottawa, Canada, April 2, 2007 — Precidia Technologies Inc., a global leader in the design and manuf
02 April, 2007Smart Transaction Systems announces Gift Card Module for osCommerce Users
New software allows osCommerce users to accept gift cards in the shopping cart checkout screen. March 20, 2007 | Smart Transaction Systems (STS), a provider of gift card an
20 March, 2007Central Atlantic Merchant Services partners with Smart Transaction Systems to provide gift card and customer loyalty programs for its commercial customers
Merchants transferred to Smart Transaction Systems in a seamless process. January 30, 2007 | Boulder, CO — Smart Transaction Systems (STS), a provider of gift c
30 January, 2007Smart Transaction Systems embraces contactless smart cards for gift and loyalty programs
The latest technology in smart cards allows consumers to simply pass their card in front of a reader without handing the card over to a clerk. Boulder, Colorado March 14, 2
14 March, 2005Smart Transaction Systems announces gift and loyalty software for high-speed transaction processing on the VeriFone Omni 3750
New software allows merchants to speed checkout lines and run credit, debit, gift, and loyalty card transactions all on one terminal. Boulder, Colorado March 14, 2005 ̵
14 March, 2005Smart Transaction Systems and GO Software Establish XML Interface Between POS and Gift Card Applications
Integration enables seamless data transfer for GO Software’s merchants. LAS VEGAS – July 21, 2004 – Smart Transaction Systems� (STS) a provider of gift ca
21 July, 2004
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